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MullenLowe Lintas Group launches Lintas Live in India

Ameer Ismail to lead the digital-first creative PR agency | Sarvesh Raikar appointed as Creative Head MullenLowe Lintas Group today announced the launch of its digital-first creative PR agency Lintas Live in India. The agency recognises that whether it is a corporate brand, a personal brand or a product/service brand, in today’s ever connected world, they…

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Communication in the time of Covid-19: Navigating the new normal

As we get deeper into the lockdown period, there are numerous questions being raised in dealing with many unknowns. This is a good thing as it drives us towards finding effective and innovative solutions to the multitude of issues that rear their head in such situations. Challenges that organisations face are unprecedented and can seem…

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Leveraging PR for business results can be a game-changer

The pandemic has led to brands embracing the need to communicate more, thus increasing the role of PR and corporate communications. With the women leaders of the industry rising to the occasion in these testing times, we spoke to one such leader – Rosanne Rodricks, Vice President, Golinopinion. Rodricks was recently awarded “Innovative Leader of…

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The Agency Model of the Future: How the Coronavirus pandemic has forever impacted the way...

“Every success story is a tale of constant adaption, revision and change.” – Richard Branson These words I find, captures the sentiment of agencies today in this pandemic hit world. There are so many unknowns and questions that have no clear answers. The impending dilemmas we face will impact not only current business but also…

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#SheFirst #PadsAreEssential, says Paree in an advocacy campaign

GolinOpinion Delhi, in association with Soothe Healthcare (an organization that manufactures sanitary pads under the ‘Paree’ brand name), initiated a national advocacy campaign championing the issue of women hygiene while ensuring the provision of sanitary pads to women in need, across states, during the lock-down. The first phase was initiated on the 17th of April…

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Top celebrities advocate self-policing to support Mumbai Police in the...

It is a public service initiative by Lowe Lintas, Mogaé Media, and GolinOpinion Social distancing and staying home are the need of the hour in this brutal battle against COVID-19. For the city that never sleeps, Mumbai Police has been doing exceptionally great work towards ensuring the safety of every citizen. However, in a city…