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Lintas Live bags PR mandate for Allied Blenders and Distillers Pvt. Ltd.

Lintas Live will develop PR communication strategy for ABD and its brand portfolio, which will include PR content creation and corporate reputation building, and more Lintas Live, a digital-first creative PR agency has won the PR mandate of Allied Blenders and Distillers Pvt. Ltd. (ABD), after a competitive multi-agency pitch. Lintas Live is set to…

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Lintas Live bags social media marketing mandate for Turespaña in India

The agency will be responsible for digital marketing, social media, online reputation management and promotion of the Tourism Spain brand in India Lintas Live, the digital-first creative PR agency of the MullenLowe Lintas Group, has bagged the social media marketing mandate for Turespaña in India (Tourism Office of Spain for India). Turespaña is the official…

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MullenLowe Lintas Group ends the year on a high with #TodPhod 2020

If anything, 2020 has been the year when terms like ‘unprecedented’ and ‘new-normal’ became a part of the vocabulary for people across the globe. For the employees of MullenLowe Lintas Group, however, there was an addition of another word that, unlike the other two, got them excited: TodPhod. It is a colloquial Hindi word for smashing…

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MullenLowe Lintas Group launches Lintas Live in India

Ameer Ismail to lead the digital-first creative PR agency | Sarvesh Raikar appointed as Creative Head MullenLowe Lintas Group today announced the launch of its digital-first creative PR agency Lintas Live in India. The agency recognises that whether it is a corporate brand, a personal brand or a product/service brand, in today’s ever connected world, they…

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Communication in the time of Covid-19: Navigating the new normal

As we get deeper into the lockdown period, there are numerous questions being raised in dealing with many unknowns. This is a good thing as it drives us towards finding effective and innovative solutions to the multitude of issues that rear their head in such situations. Challenges that organisations face are unprecedented and can seem…

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Leveraging PR for business results can be a game-changer

The pandemic has led to brands embracing the need to communicate more, thus increasing the role of PR and corporate communications. With the women leaders of the industry rising to the occasion in these testing times, we spoke to one such leader – Rosanne Rodricks, Vice President, Golinopinion. Rodricks was recently awarded “Innovative Leader of…

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The Agency Model of the Future: How the Coronavirus pandemic has forever impacted the way...

“Every success story is a tale of constant adaption, revision and change.” – Richard Branson These words I find, captures the sentiment of agencies today in this pandemic hit world. There are so many unknowns and questions that have no clear answers. The impending dilemmas we face will impact not only current business but also…

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#SheFirst #PadsAreEssential, says Paree in an advocacy campaign

GolinOpinion Delhi, in association with Soothe Healthcare (an organization that manufactures sanitary pads under the ‘Paree’ brand name), initiated a national advocacy campaign championing the issue of women hygiene while ensuring the provision of sanitary pads to women in need, across states, during the lock-down. The first phase was initiated on the 17th of April…

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Top celebrities advocate self-policing to support Mumbai Police in the...

It is a public service initiative by Lowe Lintas, Mogaé Media, and GolinOpinion Social distancing and staying home are the need of the hour in this brutal battle against COVID-19. For the city that never sleeps, Mumbai Police has been doing exceptionally great work towards ensuring the safety of every citizen. However, in a city…