Lintas Live proved instrumental in Paree Sanitary pads’ transformative initiative and campaign, Pareevartan, which aimed to empower girls by promoting healthy and hygienic periods. Through their ingenuity, Lintas Live devised a symbolic representation for Pareevartan, a gesture symbolic of a change to equip every girl with better menstrual health and hygiene. Their efforts resulted in…
Lintas Live played a pivotal role in the successful execution of a comprehensive communication plan designed to support Western Australia’s trade missions in India. This well-crafted plan encompassed a targeted media outreach program, leveraging various channels such as PR, social media, and creative deliverables. One notable event that Lintas Live orchestrated as part of this…
The Leela Palaces, Hotels and Resorts along with Lintas Live welcomed Indian Cricketer, Smriti Mandhana to ‘Icons of India’ by The Leela. Harnessing the power of this momentous occasion, Lintas Live strategically disseminated a national press release to renowned sports and lifestyle media outlets, effectively spreading the news far and wide. By leveraging their expertise…
Lintas Live demonstrated remarkable expertise in orchestrating an extraordinary PR campaign that surpassed all expectations. The team collaborated with 12 prominent media houses, uniting them for an incredible endeavour: capturing a 9,000-kilometer journey across India in the renowned Porsche Macan GTS. The brainchild of Lintas Live, the #MacanGTSIndiaRelay, served as a resounding tribute to 75…
Etihad Airways CEO Antonoaldo Neves says India is a high growth market for them Etihad is looking at expanding its capacity in India by increasing the frequencies and destinations. Further it expects 20 percent growth from India in the next one year. Although, it is not looking at any inorganic growth opportunities via the merger…
The famous Italian chef is in Delhi and hosting a special pop-up dinner at Le Cirque at The Leela Palace New Delhi on April 21 and 22 in collaboration with Culinary Culture Quick, how much are you willing to pay for a six-course meal? How about Rs 55,555 (plus taxes)? But then if the meal…
Off the back of a strong sales year in 2022, Porsche India expanded its retail network with the inauguration of five new facilities in one week as a keystone element in its strategic growth plan. To celebrate this milestone, Lintas Live organized media events across cities to gain traction for the new dealerships. Workarounds of…
During the holy month of Ramadan, Mumbai’s Bhendi Bazaar is among the best spots in Mumbai to indulge in the special street foods of ‘Iftar’. People are always keen to visit the area during the month-long festival. Lintas Live organized a media and influencers food trail for SBUT during this time and invited them to…
Terribly Tiny Tales (TTT) has collaborated with headache relief medicine Saridon (Bayer India) for its #SirfEkSaridon campaign. The campaign illustrates Saridon as an accessible and dependable brand when it comes to relief from headaches. Over the years, Saridon has been synonymous with fast headache relief. However, TTT’s relatable stories bring a fresh, lighthearted take on…
Campaign India ends the year by asking the industry what they don’t want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more… Like every year, Campaign India is celebrating the last month of the year by engaging with industry leaders and asking…
It’s time to review the most significant industry developments as 2022 draws to a close. Adgully is reviewing the year 2022 for M&E, Advertising, Digital, Marketing, PR & Communications, along with leading names in the industry as part of its annual Rewind series. Recapping the year 2022 for the PR and marketing communications ecosystem, as well as…
MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…
