Lintas Live proved instrumental in Paree Sanitary pads’ transformative initiative and campaign, Pareevartan, which aimed to empower girls by promoting healthy and hygienic periods. Through their ingenuity, Lintas Live devised a symbolic representation for Pareevartan, a gesture symbolic of a change to equip every girl with better menstrual health and hygiene. Their efforts resulted in widespread awareness and advocacy, with exclusive coverage on NDTV, India’s leading broadcast platform.
Hear more about the campaign here!
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