Off the back of a strong sales year in 2022, Porsche India expanded its retail network with the inauguration of five new facilities in one week as a keystone element in its strategic growth plan. To celebrate this milestone, Lintas Live organized media events across cities to gain traction for the new dealerships. Workarounds of the cars on display were also conducted to build aspiration for the visitors.
Off the back of a strong sales year in 2022 when it sold a record 779 cars and SUVs (up 64%), Porsche India is fast expanding its retail network with the inauguration of five new facilities in one week as a keystone element in its strategic growth plan.
New Porsche showrooms in Bengaluru and Chennai, as well as newly renovated and reopened sites in Ahmedabad, Kolkata and Mumbai, were commemorated in back-to-back ceremonies during the week of April 10-15, 2023 to expand the existing network in India. The expansion brings the total of Porsche showrooms to eight, as well as a Porsche Studio in Delhi.
Dr Manfred Braunl, Chief Executive Officer of Porsche Middle East and Africa FZE, said the rollout is an example of the assurance made by Porsche India to exceed market expectations and deliver Porsche levels of customer experience to an expanding market.
“India is an important market for Porsche,” said Braunl “Porsche is the fastest growing automotive luxury brand in India over the last few years, which makes network development a particular priority.
“The expansion of our Indian network underlines that customer centricity is at the core of our strategy for this market. The inauguration of these five Porsche showrooms is in line with our mandate to continue expanding our retail footprint across the country, based on increasing customer demand,” he added.
Manolito Vujicic, Brand Director, Porsche India said the new dealerships have initiated operations with a maximum commitment towards its customers and prospects using state-of-the-art facilities and highly trained staff:
“These new showrooms demonstrate our commitment to expanding our presence in key markets and delivering an exceptional customer experience,” said Vujicic.
“We can now provide a seamless experience and ease of accessibility for all prospective customers across the country. We thank our stakeholders for their support to help us deliver such an ambitious target on time.”
The new showrooms intend to take visitors on an immersive experience that will showcase Porsche’s history as well as its innovations in engineering, safety, performance, connectivity and efficiency. These will set the theme for future locations across the sub-continent catering to a larger, yet still niche market, including three new dealers appointed last year as the basis for its roadmap to future growth.
“Our Bengaluru and Chennai facilities are new from the ground up while the Mumbai and Ahmedabad locations are major upgrades of existing facilities on their present sites,” said Vujicic.
“Our new investor in Kolkata has taken the same location where the previous Porsche Centre used to stand many years back and completely overhauled it so that it’s now considered a new facility ready to be inaugurated.”
Porsche India delivered its best ever sales performance in 2022 with a 64% increase in sales over the previous year, as the all-new electric Taycan completed its first full year on sale. Buyer interest remained strong across its SUV and sports cars segments, with a 69% growth in the sales of SUV models highlighted by the top-selling Cayenne.
(Published as first appeared on Autocar Professional)
(Photo credit: Pixabay)