Lintas Live’s Strategic Plan Boosts WA-India Trade Missions

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Lintas Live played a pivotal role in the successful execution of a comprehensive communication plan designed to support Western Australia’s trade missions in India. This well-crafted plan encompassed a targeted media outreach program, leveraging various channels such as PR, social media, and creative deliverables.

One notable event that Lintas Live orchestrated as part of this initiative was the ‘Invest and Trade WA networking Karyakram,’ held at Taj Palace, Mumbai. To enhance the cultural exchange and highlight the unique fusion of flavours, MasterChef Australia Finalist Kishwar Chowdhury curated a menu that skilfully combined Indian recipes with native ingredients and produce sourced from Western Australia. The event was met with resounding success, capturing the attention of esteemed publications including CNBC TV18, NDTV Food, Zee Zest, and more. The significant media coverage not only showcased the delectable culinary experience but also emphasized the strong relations of Lintas Live with the media universe.

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