HELLO HOLIDAYS’ BRAND RELAUNCH CAMPAIGN

THE TASK

INSIGHT

Today, young couples beginning a new family are constantly on the look-out for quick getaways and shorter holidays. Despite the duration of the holidays, couples still require sturdy luggage and spacious bags to carry their belongings. Through the new ‘Hello Holidays’ campaign starring the vivacious and trendy celebrity couple Saif-Kareena, VIP bags wanted to appeal to the younger families by providing them with the perfect stylish and functional luggage range for their holiday destinations.

WHAT WE DID

We used a multi-pronged strategy to reach corporate stakeholders as well as travelers as follows:

RESULTS

Garnered an unfair share of attention for the brand around their new identity by targeting key media for widespread visibility.

The entire communication garnered a total reach of 2.7Mn and a total PR Value of 91 lakh through more than 200 pieces of new coverage in print, on online portals, electronic channels and social media