Marriott hotels in India wanted to become top of mind as ‘the destination’ for weddings in India.
In India, weddings are no short of festivals. It’s a family event and the destination often declares the status of the family. To make Marriott the preferred destination for guests planning a dream wedding, we positioned the launch of ‘Shaadi by Marriott’ as the most sought after event of the year.
WHAT WE DID
We announced the wedding of the year!
We associated with the county’s top wedding fashion designers – Abu Jani and Sandeep Khosla to develop a unique wedding fashion show with then to be bride Sonam Kapoor as the showstopper. Our Media Plan was rolled out in 3 phases – Building Up Anticipation, The Big Fat Indian Shaadi and Post Event Visibility and we well surpassed our goals across phases by: