LIFEBUOY

HELP A CHILD REACH 5

NATIONAL FOOTPRINT

We launched a full national PR campaign in India to amplify the handwashing message, with our programmes in Thesgora, and the support of our national icon, Kajol. The targeted PR campaign reached out to key publications and journalists to ensure the handwashing message landed across Indian and global media.

IMPACTFUL ACTION

DRIVING THE DEBATE NATIONALLY AND GLOBALLY

RESULTS