Godrej HIT – World Malaria Day

BACKGROUND

Dengue and Malaria cases were increasing in India and the ask was to bring relevance for the brand and generate awareness

OBJECTIVE

Based on the insight, the idea was to create fake conversations between historical legends like Alexander the Great, Vasco de Gama and Genghis Khan boasting about their achievements while mocking each other.

WHAT WE DID

Stories of these legends in a GIF format conveyed that they were killed by a tiny mosquito, and hence telling people to take precaution and use Kala HIT and stay safe from Malaria

RESULTS

This activity received coverage on sites like Social Samosa, Campaign Asia, mediainfoline, indianmediabook.com and many more leading sites online.