Dr. Agarwal’s Eye Hospital
To create awareness about Eye Donation and also conversations for the brand by asking people to pledge their eyes
WHAT WE DID
An interactive video was created where a childhood game dare to stare was created to urge people to pledge their eyes leading them to the microsite talking about eye donation
The video garnered Impressions of 1.9M with 0.1M views on social media with 500+ pledges and also got covered by third party sites like Scoop Whoop, The Logical Indian etc.