Our Partners

dCell is the strategic design consultancy firm of MullenLowe Lintas Group, that offers integrated design solutions. dCell helps clients grow their business by turning ‘ideas into brands’.

dCell uses its strong strategic background and pure design skills to deliver a brand differential in the market place. This is made possible by combining skill, experience, and intuition with a deep understanding of users’ needs and motivations. Our resource pool consists of strategic planners, designers and production specialists.

dCell has worked with some leading clients in the country including Aakriti Group, Axis Bank, Britannia, Essar Group (The Mobile Store), HUL (Bru, Rin, Pureit, Lux, Kissan, Knorr and many more), ITC Ltd., Kaya Skin Clinic, Kellogg India, Haldiram, Healthspring Community Medical Centres, The Tata Group (Croma & Tata Interactive Services), VST. It has extensively worked across geographies (NAMET – North Africa & Middle East & also Asia Pacific) on projects for various regional brands like Good Morning, Clear, Lifebuoy & Signal.

dCell has category experience in FMCG, Personal Care Products, Entertainment, Financial Services, Media, Pharmaceuticals, Retail Stores, and Telecommunications.

Services we offer

– Corporate/Brand Identity

– Packaging

– Environment Branding

– Structure

– Communication Identity

– Retail Branding

– Nomenclature

– Brand Harmonisation

– Brand Revitalisation

– Digital Branding

GolinOpinion’s specialized, differentiated and innovative PR services are a result of the joint venture between the highly respected and awarded companies in advertising and PR – the MullenLowe Lintas Group and Golin.

We ‘Go All In’ to make clients relevant and resonant in competitive environments; and to guard their reputation in evolving media dynamics.

We ‘Go All In’ to take advantage of industry sector intricacies and unique PR ecosystems by having ‘sector experts’ for tourism & hospitality, consumer products, corporate, media, automotive and technology.

We ‘Go All In’ to lead and leverage the digital impact on PR – our ‘Bridge’ tool pioneered social listening and response; we now offer full range of digital services – website builds, augmented reality, apps, games, and social engagement; and have some award-winning films to our credit.

We ‘Go All In’ to address emerging PR needs by offering specialized services in crisis management, thought leadership and c-suite profiling, strategy workshops, media training, CSR and internal communications.

We ‘Go All In’ to integrate real world insights, creatively bolder ideas and seamless integration across channels by being differently organized on a ‘g4’ model.

We ‘Go All In’ by embracing bravery over mediocrity. Our work has won effectiveness awards at various Indian and global forms.

Our Culture: Bravery over mediocrity. We GO All IN.

For Asian brands to take their place on the global stage, for brands to radiate with their relevance, for corporates to keep their stakeholders inspired… for what ever bold goal your brand may have, we believe in bravery over mediocrity. We believe in embracing creativity and rejecting mediocrity.

That is why we strive to do things differently.

We Go All In – for our clients and for each other.

Go All In is our ethos.

It is our commitment to bravery over mediocrity.

And that is why we organize ourselves differently.

To give our clients the most effective, integrated PR campaigns. With insight grounded in data, and creatively brave ideas, we create programs that seamlessly integrate across all the relevant channels.

We Go All In

We do things differently

g4 – transforming the industry by transforming the way we work

– What is  g4?

We changed our structural model, from a hierarchy of generalists to communities of specialists to address the dramatic changes in the communications industry. Using our revolutionary g4 model, our specialist communities use proprietary tools to plan and execute powerful campaigns designed to create positive change for our clients.

Our revolutionary model now includes experts in the Explorer, Creator, Connector and Catalyst communities who work together as one integrated team to deliver brave, bold work worthy of awe and action.

Who we are:

LinConsult is the strategic consulting division of MullenLowe Lintas Group. Its innovative problem-solving approach has found favour with some of the most powerful brands in the country today. Over the years, LinConsult has perfected skills in using data analytics to leverage the information available in today’s hyper-connected world. By marrying this with its customized proprietary toolkit and processes, the division has been rendering effective solutions to its clients on an ongoing basis.

Services we offer:

The solutions offered by LinConsult include:

–          12 to 24 – In this age of rapid technological change aimed at the young consumers, newer means of communication, engagement, news consumption and even commerce are being adopted. LinConsult helps create a better understanding of the effect that this phenomenon has on brands and on the brand’s relationship with the consumer.

–          A Brand’s Why – Companies have come to accept that a brand with a strong sense of purpose is more attractive to its customers, employees and suppliers. And that people buy from businesses that are perceived to be driven by higher motives than merely profit. LinConsult helps identify what exactly consumers buy into, when they buy.

–          CEO Partnerships – Behind some of the greatest brand ideas, is the story of the person who had the ability to recognize the idea and the belief to back it, at its inception. LinConsult works with CEOs and key stakeholders to guide them on this journey of empowerment.

LinEngage is the experiential marketing agency of MullenLowe Lintas Group. It offers specialist brand activation expertise in urban and rural markets.

In an ever-competitive market, LinEngage believes in creating impactful connections between the brand and the consumer. The division firmly believes that experiences create an emotional connection that leads to conversion. LinEngage is also a firm believer of the maxim that engagement solutions need to be equally quick on the uptake, to grab attention instantly and hold it for long enough to build brand preference.

LinEngage also offers a bespoke rural offering, ‘Linterland’ to help clients capitalize on the consumer-engagement opportunities in heartland India.

Services we offer

LinEngage offers strategy, design and implementation solutions across the following verticals:

Activation/Engagement

– Consumer activation (urban/rural)

– School activation

– Store & mall interceptions

– Road shows

– Brand launch and promotion

– Rural Communication: Creating effective communication for rural brands

Shopper Marketing

– Display systems design & implementation

– Retail & Trade promotions

– In-store communications

– Digital Shopper Marketing

– Sampling

– Shopper & VM Audits

– CRM

Who we are:

Every master story-teller has a medium of preference. At LinProductions, the medium is films. LinProductions is India’s first in-house division within an agency to offer integrated solutions to brands for entertaining and engaging with their audience via films, be it through quality commercials, television content or feature films. While the division strives to innovate with time, technology and the changing trends in the business of entertainment, its core promise has always been to create simple yet powerful entertainment properties. Delivering that promise, time and time again, is a team of professionals with enough experience in the business of communication to be able to tell a story as effectively in 30 seconds, as they can in 3 hours.

Apart from the abovementioned services, LinProductions also offers digital production solutions designed for clients seeking to make an impact on social mediums like Youtube, facebook etc. Whether it is about making your banner do the talking or about delivering rich media ads to elicit strong response from the consumers, or even making a cost-effective video for Youtube, the team at Lintas Productions can render solutions that are ahead of the curve and which help in optimizing profitability for brands.

Services we offer:

–          The integrated entertainment solutions offered include:

–          Movie Productions: Concept, Script Development, Productions, Sale & Distribution

–          Strategic Planning & Marketing of a movie

–          Identity creation for a movie, Strategic Alliances & Promotions

–          Television Content / Productions: Genre, format, Content Development, Production

–          Celebrity endorsements for brands

–          Talent Management: Identifying fresh new artists (Models, Actors) for TV commercials & feature films

–          Branded Entertainment: Building AFPs, In-film brand integration, co-branded association with films.

Our clients include:

Titan Industries, OLX Inc, Tata Global Beverages, Havells India, Britannia Industries Ltd., MRF Ltd, Dollar Industries Ltd., Idea Cellular, Future Brands, Maruti Suzuki India Ltd.

LinTeractive is the digital agency from MullenLowe Lintas Group. It is one of the youngest and fastest growing digital agencies in India with offices in Mumbai, Delhi and Bangalore.

We like to think of ourselves as the start-up sitting inside the large group, with all the agility that comes with being small and the deep brand understanding and strong client relationships that stem from the Lintas DNA.

We believe that marketing needs to evolve for the digital environment today, and at the core of that change is the focus on the consumer. Our thought-framework is built on creating memorable Customer Experience Journeys – an understanding of the digital consumer’s life aided by data and analytics. This Journey is no longer a linear path; it is multilayered, exploratory and unique to each person.

Services we offer

1. Digitisation Strategy:

Data lead insights leading to strategies that not only solve business problems but are truly transformational. Working with our Deep Digitisation™ Framework to help both established brands and fresh businesses find a way to disrupt the increasingly digital world today.

2. Data & Analytics:

Data is at the core of our thinking and actions – from user experience research to programmatic media planning to content planning, data fuels our ecosystems. We take a data-lead view of whole universe.

3. Creative technologies

We believe that building Ecosystems are the best way to disrupt a market at scale.  We plan, architect and deliver platforms that hold the ecosystem across screen and devices, to any smart surface. Our producers work with technologists, UX experts, and designers to create disruptive experience.

4. Content & Creative:

Content is the fuel to the whole ecosystem. Not only does it act as an ongoing brand experience, but serving content helps to track behavior and assess user potential. We audit content for a brand, create branded content strategy and help craft brand voice on social – delivering award winning pieces that effectively deliver business results.

5. Media Planning & Buying:

Like everything else, our media services also has a depth of data lead understanding at the core –  we craft out persona clusters that often mingle and their common attributes help us grow the base – by extending to similar audiences. We deliver performance media, programmatic buying and in depth context planning.

Who we are:

Lowe Lintas is the advertising division of MullenLowe Lintas Group. It is credited as being the agency that gave India its first television commercial. From the days of Surf’s “Lalitaji” to Idea Cellular’s “What an Idea Sirji”, the agency’s Populist Creativity™ approach has brought tremendous success to many of its brands in India. Today, Lowe Lintas manages 5 out of India’s Top 10 “Most Trusted brands of India”. In fact most brands managed by Lowe Lintas have gone on to become leaders in their respective categories.

Services we offer:

–          Brand Communication Strategy

–          Concept Creation

–          Creating and managing brand campaigns

–          Multimedia production

Our clients include:

Axis Bank, Bajaj, Britannia, Hindustan Unilever, Havells, Idea, Johnson’s Baby, Maruti Suzuki, Micromax, Tata Tea etc.

“Full service agency for the new India”

Mullen Lintas is the new creative agency brand of the MullenLowe Lintas Group. With the pedigree of Lintas and a globally acclaimed operating model of MullenLowe Group, Mullen Lintas is already challenging the top agencies in the country with its growing client list.

The agency is head-quartered in Mumbai with offices in New Delhi & Bangalore. Mullen Lintas is born ahead of the curve and intends to remain a mashup of the enduring and the emerging. It intends to partner brands whose reality or ambitions are driven by a passionate pursuit of leadership.

Mullen Lintas is a unique start-up with some of the most capable and proven industry talent across creative, strategy, business as well as digital and social. The advantage being “Most talent per square foot”.

For clients what this means is…

• Fewer people involved = more meaningful conversations
• Responsive, nimble, flexible = less noise, no confusion
• Bigger impact, lesser client energy spent = better utilization
• Challenger thinking = bigger, better ideas
• Motivated teams = not afraid to try new ways
• A point of view on brands = futuristic, purpose driven brands
• Energetic. Not intimidating = not tiring, more inspiring

Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. Mullen Lintas is a product of the evolving marketing landscape; the fact that it carries no baggage allows it to leap-frog this need to change and adapt. It understands that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. Mullen Lintas is equipped to put brands at the centre of the touch-point universe.

Our Position

Our Approach: Challenger Mentality

We work with some of the world’s most innovative marketers: clients who always think like challengers. And so do we.
Whether it’s defying category norms, breaking conventions, talking to an audience in a new way or across new channels; whether it’s changing behaviours through innovation, doing something that’s never been done before or even challenging the client’s brief – this way of thinking gets us to our most creative, exciting and effective work.

Our Purpose: Unfair Share of Attention

Attention is the most competed-for currency in the 21st century, and our focus is to give our clients’ brands an unfair share of attention – both conscious and unconscious attention – that far exceeds their market share, their budget, their penetration and their distribution.

We measure this in terms of the effectiveness of our work, and we are proud to be the most effective agency network for the last six consecutive years.

Our Model: Hyperbundled

Our hyperbundled approach involves smashing together scrums of our best talent from every discipline and from all over the world; from brand planning to creative, digital marketing, public relations and social media, media planning and buying, mobile marketing, design, direct response, marketing to women and performance analytics.

The approach ensures we deliver ideas that maximize the opportunity for the brand as a whole, and never just a channel.