It is a public service initiative by Lowe Lintas, Mogaé Media, and GolinOpinion
Social distancing and staying home are the need of the hour in this brutal battle against COVID-19. For the city that never sleeps, Mumbai Police has been doing exceptionally great work towards ensuring the safety of every citizen. However, in a city that houses close to two million people, it can get daunting to physically ensure every citizen stays put inside their homes.
To strengthen its fight against COVID-19, Mumbai Police – along with Lowe Lintas, GolinOpinion and Mogaé Media – encouraged Mumbaikars to shoulder this huge responsibility with the force. #MainBhiMumbaiPolice, an idea conceived by Lowe Lintas, got Mumbaikars to consider themselves an extension of the force by taking on the highly responsible task of self-policing; thus ensuring that their family members stay inside their homes and keep everyone safe from any risk of infection.
The initiative was created to gather support for the Mumbai Police to combat the deadly virus ensuring the safety and well-being of Mumbaikars. The campaign has been amplified by well-known celebrities like Anushka Sharma, Kareena Kapoor Khan, Sonam Kapoor, Rhea Kapoor, Sonakshi Sinha, Neena Gupta, Rahul Bose and many more on their respective social media handles.
The campaign was released on Mumbai Police’s Twitter handle.