During lockdown, Paree launched #SheFirst #PadsAreEssential to advocate for menstrual dignity and access to sanitary pads.
Recognising that periods don’t pause for pandemics, the brand partnered with CII IWN, Rasoi on Wheels, Punjab Police, and local authorities to distribute nearly 200,000 pads across India. Voices like IPS officer Gurpreet Kaur Deo and Saina Nehwal amplified the cause.
The campaign was covered by 100+ newspapers and 12 news channels, ranked among Asia’s top 10 brand campaigns, reached 52M+ people, and earned PR worth 2.1 crore — reinforcing Paree’s role as a champion of menstrual health.