Dengue affects 6 million Indians annually, with existing safety measures limited to enclosed spaces—leaving people vulnerable once they step outside.
The objective was to build brand presence beyond the home, reaching people in open and public spaces. We launched India’s first disease alert app, Track The Bite, providing real-time reports, alerts, and updates on Dengue and Malaria infestations. We sparked social media buzz with the hashtag #HarKoneMeinDanger, supporting a fumigation drive across 16 cities.
• 70,000+ app downloads
• 8.4 million social media reach
• 25,000+ Twitter mentions, trending in India
• Winner of EFFIE India and EFFIE APAC awards