We revived the legendary Yezdi motorcycle brand with a new identity that captures its fearless, rebellious spirit—not just a bike, but a mindset for the daring.
Lintas Live India launched #NotForTheSaintHearted, a bold campaign announcing Yezdi’s return in three fierce new avatars. Ditching nostalgia for an edgy tone, the campaign celebrates thrill-seekers who push limits and embrace life on the wild side. The film’s characters reject playing it safe, embodying attitude-driven adventure.
Anupam Thareja, Co‑founder of Classic Legends, says Yezdi “runs in the blood,” not on roads, and aims to rekindle that legacy. Sarvesh Raikar, Creative Head at Lintas Live, likens the reboot to rewriting a Shakespearean classic for today’s mischief-makers.
The campaign is now live across all Yezdi’s digital platforms, marking a powerful comeback tailored for the not‑so‑saint‑hearted.