We drove awareness around the importance of secondary education for girls in India, and highlight how this can positively impact the nation’s future.
MullenLowe Lintas partnered with CRY (Child Rights and You) to launch the campaign #PooriPadhaiDeshKiBhalai — a powerful initiative focused on encouraging girls to complete their education.
At the heart of the campaign is a three-minute film that presents education as an investment — one that pays long-term dividends for individuals and the country alike.
The film resonated widely with audiences, sparking meaningful conversations and support across platforms.
CRY CEO Puja Marwaha and Lintas Live’s creative head Sarvesh Raikar shared their belief in the campaign’s ability to inspire change and move the needle on education access for girls across India.