To launch Etihad’s flagship Airbus A380 in India, we highlighted its luxury credentials and reimagined in-flight hospitality.
With Indian travellers seeking premium experiences, we positioned the A380—especially its standout three-room suite, The Residence—as the epitome of sky-high indulgence. Through rich storytelling, a media preview with Etihad’s design ambassador, and a press conference featuring the CEO, we reinforced the brand’s luxury ethos. The campaign earned:
• 200+ media stories
• 40+ high-impact features
• Cemented Etihad’s reputation as the gold standard of airborne luxury