We raised brand awareness for Astral Pipes through a campaign focused on women’s hygiene and the need for safe sanitation, while sparking meaningful conversations around #EveryWomansRight on Twitter.
Astral Pipes released a powerful film spotlighting the issue of open defecation in India. To amplify the message, we partnered with prominent celebrities and top Twitter influencers to advocate for women’s rights, health, and hygiene.
In collaboration with Women’s Web, we hosted a nationwide Twitter Chat, encouraging women to share personal stories around sanitation, safety, and dignity.
• 9,000+ influencer-led tweets
• 9.5M+ video views across Facebook, Twitter & YouTube