In a cluttered F&B space, we positioned Marriott as the go-to spot to eat, meet, and drink by tapping into millennials’ desire for premium dining, the media’s appetite for fresh concepts, and rising demand in tier two and three cities.
We launched high-impact campaigns—Masters of Marriott, Marriott on Wheels, Taste Nirvana, and Marriott X AXN—highlighting the brand’s culinary strength and service. The campaigns were tailored for mass buzz or selective prestige, spotlighting chefs and mixologists as brand heroes.
• 500+ media stories
• 532M+ PR value
• 132M+ impressions
• F&B now drives 40% of Marriott India’s revenue