In a multi-agency pitch involving several creative agencies, Lintas Live, the digital-first creative PR agency, has won the full-service mandate for a key brand of Classic Legends. The full-service mandate entails managing the brand’s creative, PR and social media requirements in entirety.

The agency won the business on the back of its unique LIVE approach supported by powerful creative ideas and its integrated model for PR & amplification. The agency’s responsibility will be to drive the brand strategy, campaign planning and creation of live topical content that propels the company’s visibility through the right channels.

Classic Legends has witnessed considerable success over the last three years and the company is revving up for even more exciting times ahead. It is committed to investing and growing its portfolio and providing its customers a gamut of immersive lifestyle experiences associated with the motorcycling ecosystem.

On partnering with the agency, Ashish Singh Joshi, CEO, Classic Legends said: “We are thrilled to partner with Lintas Live for their passion for our brand and unique LIVE approach. We are confident that along with devising a comprehensive communications strategy, the agency would also enhance our brand proposition and narrative. The agency truly recognises the brand’s unique ethos and positioning, and we look forward to a fantastic partnership.”

Talking about the brand-new win, Ameer Ismail, President, Lintas Live said, “To win this full-service marquee mandate is a matter of immense honour and a testament to our unique Lintas Live model and its relevance to brands. We are proud to have successfully married our deep understanding with creativity and digital thinking through our ideas and will attempt to smartly position Classic Legends and its key brands in the mind space of customers and fans.”

The account will be handled by the Mumbai office of Lintas Live.